Monday, January 28, 2008

Reader Question: How to Build Blog Readership


Q: How do I get readers/subscribers? Any tips will be helpful. I've joined several groups/communizes... but I'm still new to blogging.

Posted by Lunatic Lodge




A: Remember the joke about the tourist who asks how to get to Carnegie Hall? The answer: practice, practice, practice. For a blogger, the shortest and best path to a large and loyal reader base is equally simple: publish, publish, publish. Assume that Google is the front door to your blog for most readers, and write often and with a point of view about the topics that interest you most; the people who are looking for fresh content on those same themes will find you and your ideas via Google first, and word of mouth second, after you've built up an initial audience.

Blog entrepreneurs like Nick Denton (creator of the Gawker family of snarky opinion blogs) have mastered this art - they hire paid bloggers to post on time-sensitive subjects, and to get 10 or more posts up on each blog before noon eastern time. This is probably out of reach for the average amateur blogger, but it's a proven formula if you have the time and can deliver unique content.

The next step once you have a base of great content and a distinctive voice is to build links, first by seeing if other bloggers who write on similar themes will add you to their blogrolls. But until you have a voice, there's not much chance of winning links - most people want to know what kind of site they're sending their readers to before they'll add a link, and the only way to answer that question is to publish early, often and well.

Hope that helps and thanks for using Askablogr




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